Legislation was introduced to bar the agency’s tv and radio ad disclosure requirements.
The Senate Commerce Committee narrowly voted to uphold a new artificial intelligence (AI) disclosure requirement proposed by the Federal Communications Commission (FCC).
The FCC released the new policy in late July to require political advertisements published on broadcast radio and television to disclose when video or audio content used in the advertisement was generated by AI. Some senators had introduced legislation to halt the FCC’s proposed rule from being implemented, submitting it to the Senate Commerce Committee to get approval for a full Senate vote.
FCC Chair Jessica Rosenworcel called this decision “a major step to guard against AI being used by bad actors to spread chaos and confusion in our elections,” noting that it has the potential to create extremely convincing “deep fakes” or “altered images, videos, or audio recordings that depict people doing or saying things they did not actually do or say.”
The new FCC broadcast requirement is currently in the public comment period and will not go into effect before the November election.
As the Lord Leads, Pray with Us…
- For the chair and members of the Senate Commerce Committee as they consider and debate legislation.
- For senators and representatives as they craft bills that address artificial intelligence use and disclosure.
- For Chair Rosenworcel and FCC commissioners as they pursue the AI-use transparency rule for TV and radio campaign ads.
Sources: Reuters
